Director, Product Markting

Key Responsibilities

China Market & Industry Research Collect and analyze industry trends, market dynamics, customer demand and competitor strategies. Regular output market research reports (including TAM; SAM etc) to support China product strategic decision-making. Track marketing data, market feedback and product sales performance. Optimize marketing strategies; product strategies and promotion plan Product Positioning & Value Packaging Define core positioning, selling point and competitive advantage of company products. Sort out product value system, polish product stories, marketing cheat sheet and core promotion content. Strategic Leadership & Business Ownership Define and execute product marketing and business development strategies aligned with ASM’s long-term growth objectives and customer technology roadmaps Shape multi-year growth plans, including market prioritization, investment focus, and strategic partnerships Drive overall business performance, including bookings, revenue, market share, and gross margin New Product Introduction (NPI) & Market Positioning Lead end-to-end product launch strategies from concept to commercialization Develop compelling value propositions, differentiation strategies, and competitive positioning Ensure successful global adoption through effective customer engagement, demos, evaluations, and joint development programs Technology & Product Roadmap Influence Serve as the voice of the customer and market, translating insights into product strategy Drive competitive intelligence and customer